Chris Pfaff moderated the ‘Silicon Beach and Beyond: What Can OTT Services Learn From Tech Startups’ session at Streaming Media West 2022 on Tuesday, November 15, 2022 at the Hyatt Regency in Huntington Beach, California.

Speakers on the session included:

• Eric Smith, from Roku
• Dana Witt, from Kast Media and Live Current Media Inc.
• Ben Hoyt, from 47 Games
• Will Baumann, from Fourthwall

You can watch the entire ‘Silicon Beach and Beyond: What Can OTT Services Learn From Tech Startups’ session at:

(Left to right): Ben Hoyt, Eric Smith, Chris Pfaff, Will Baumann, and Dana Witt

(Left to right): Dana Witt, Will Baumann, Eric Smith, Chris Pfaff, and Ben Hoyt

Eric Smith (left) makes a point regarding Roku’s growth

Will Baumann (second from left) discusses e-commerce for influencers

Ben Hoyt discusses the game developer mentality

At the first-ever Streaming Media East event held in Boston, Chris Pfaff moderated the ‘Future of Advertising’ session on May 24, 2022 with the following experts:

Brian Kline, president, Penthera

Jessica Masters, Director of East Coast Sales – Roku

Tim Ware, VicePresident of Platform Partnerships and Sales – Crackle Plus

You can watch the full panel at:

https://youtu.be/uq4Gq10mmIY?list=PLcSb1s2U3uyCXba5dvCf6sEnphLdTjq1q

Session Description:

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertisingtechnologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus, Chris Pfaff, Chris Pfaff Tech Media LLC

Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

• Kumar Subramanian, CEO,MediaMelon
• Jessica Masters, director of East Coast sales,Roku
• Aulden Kaye, director of advertising partnerships,Philo
• Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:

ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon

Chris Pfaff moderated the ‘Built to Scale: Growing Your OTT Service with Your Audience’ panel at Streaming Media Connect 2021 on Wednesday, August 25, 2021, featuring Rick Allen, CEO of ViewLift; Emily Powers, head of BritBox LLC North America; Dave Lankford, VP of Product, The Walt Disney Company Streaming (Hulu, ESPN+, Disney+, and Star+), and Nicole Fencel, senior manager, the Roku Inc. Channel.

The panel discussed the record OTT usage in the summer of 2021, and how the OTT viewing trend that accelerated during the first year of the pandemic has continued unabated. In this session, we will discuss how operators and content providers deal with subscriber growth and unpredictable viewing spikes.

‘Built to Scale: Growing Your OTT Service With Your Audience’ can be viewed in its entirety at:

https://www.youtube.com/watch?v=sNMegTfXWFg&list=PLcSb1s2U3uyBx4h76YL2Dzt56k-c60ygq&index=7

Chris Pfaff (upper left), Emily Powers (upper middle), Nicole Fencel, (upper right), Dave Lankford (lower left), and Rick Allen (lower right)

Chris Pfaff moderated the Streaming Media East session ‘How to Succeed With a Direct-to-Consumer (D2C) Service’ on Wednesday, May 19, 2021, featuring some of the leading players in the D2C space, including:

• Ian Greenblatt, Managing Director, JD Power 
• Karl Meyer, Head of Media and Entertainment, Samsung Ads 
• Jon Goodstadt, Director, Ad Sales, Media & Entertainment, Roku 
• Louise La Grange, Launch Director and General Manager, BBC Select

You can watch the full panel at: https://www.youtube.com/watch?v=7o40IY7dsQA&list=PLcSb1s2U3uyBDk4jY5_c5gdZ_zinvjVqR&index=23

Karl Meyer (upper left), Chris Pfaff (upper middle), Jon Goodstadt (upper right), Ian Greenblatt (middle left), Eric Schumacher-Rasmussen (middle middle)