MediaKind, the spin-off from Ericsson that has moved rapidly into the immersive production arena, announced a partnership for live immersive 360 production with Tiledmedia and Focal Point VR on June 17, 2020. Chris Pfaff moderated two live webinar sessions, entitled ‘Accelerating Immersive 360 Live Video in ‘The New Normal’ to announce the partnership (slightly different shows each time). The heavyweight line-up included MediaKind’s own Chris Wilson, director of market development, sports, from London; Rob Koenen, founder/chief business officer of Tiledmedia, from Rotterdam; Jonathan Newth, CEO of Focal Point VR, from Guildford, England, and Chris Pfaff joined from New York.

The sessions included detailed discussion and demos of 360-degree technology and how it enables:

* new interactive consumer experiences through simple, cost-effective and scalable 360-degree-as-a-service deployments

* service providers to connect with audiences and enable impactful, immersive experiences that cut close to ‘being there’

The sessions engaged in deep-dive discussion around live 360-degree content, exploring how it can transform the way in which viewers experience live events in ‘The New Normal.’ Discussion centered around how 360-degree video can be captured, produced, streamed and delivered to enable best-in-market quality for live VR streaming to existing headsets and mobile devices, at the lowest possible bitrates. Various real-life applications of the technology across live sports, theater productions, music events, and concerts were also discussed.

View Session 1 – ‘Accelerating Immersive 360 Live Video in ‘The New Normal’ – June 17th – Session 1 at 10:30 am EST

View Session 2 – ‘Accelerating Immersive 360 Live Video in ‘The New Normal’ – June 17th at 2:30 pm EST

Intro screen (left) and promo post (right) for the ‘Accelerating Immersive 360 Live Video in ‘The New Normal’ webinar

Chris Wilson (second from left), MediaKind, discusses the MediaKind partnership with Tiledmedia and Focal Point VR

Jonathan Newth (upper row, center), shows off a camera rig that Focal Point VR uses for 360 capture

Rob Koenen (lower left) discusses Tiledmedia’s approach to immersive production, while holding up an Oculus Go headset

MediaKind’s VP marketing and communications, Lisa Aussieker (lower right) wraps Session 2