At the first-ever Streaming Media East event held in Boston, Chris Pfaff moderated the ‘Future of Advertising’ session on May 24, 2022 with the following experts:

Brian Kline, president, Penthera

Jessica Masters, Director of East Coast Sales – Roku

Tim Ware, VicePresident of Platform Partnerships and Sales – Crackle Plus

You can watch the full panel at:

https://youtu.be/uq4Gq10mmIY?list=PLcSb1s2U3uyCXba5dvCf6sEnphLdTjq1q

Session Description:

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertisingtechnologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus, Chris Pfaff, Chris Pfaff Tech Media LLC