Chris Pfaff moderated the ‘Built to Scale: Growing Your OTT Service with Your Audience’ panel at Streaming Media Connect 2021 on Wednesday, August 25, 2021, featuring Rick Allen, CEO of ViewLift; Emily Powers, head of BritBox LLC North America; Dave Lankford, VP of Product, The Walt Disney Company Streaming (Hulu, ESPN+, Disney+, and Star+), and Nicole Fencel, senior manager, the Roku Inc. Channel.

The panel discussed the record OTT usage in the summer of 2021, and how the OTT viewing trend that accelerated during the first year of the pandemic has continued unabated. In this session, we will discuss how operators and content providers deal with subscriber growth and unpredictable viewing spikes.

‘Built to Scale: Growing Your OTT Service With Your Audience’ can be viewed in its entirety at:

https://www.youtube.com/watch?v=sNMegTfXWFg&list=PLcSb1s2U3uyBx4h76YL2Dzt56k-c60ygq&index=7

Chris Pfaff (upper left), Emily Powers (upper middle), Nicole Fencel, (upper right), Dave Lankford (lower left), and Rick Allen (lower right)