Jerimiah Hamon, chief scientist of Firstlight Media, one of the leading data science figures in the OTT industry, conducted a one-on-one fireside chat with Chris Pfaff – ‘Your Data or Your Gut?’ – at the TVOT Live! Spring 2021 edition on April 27, 2021. Hamon discussed his views on what data science brings to the business of building an effective and engaging OTT offering. How predictive analytics can deliver a superior experience.

You can watch the full panel at: https://youtu.be/STpbnjxNsVE

Chris Pfaff (left) and Jerimiah Hamon (right)

ABOUT ‘YOUR DATA OR YOUR GUT?’

Media and entertainment executives have a long history of “knowing” what sells, but nowadays are gut feelings enough of a foundation for a winning business strategy? As more and more choices vie for consumers’ attention and loyalty, can the content industry really leave subscribers’ viewing choices to chance?  Jerimiah Hamon, Chief Scientist at Firstlight Media, is a computational mathematician with a background in military intelligence, healthcare and medical research, and now consumer behavior and entertainment. He is expert at correlating and automating the links between stimuli and viewer responses to enable more precise targeting of video content. In this wide ranging conversation with  Chris Pfaff, CEO of Chris Pfaff Tech Media, Jerimiah will lift the veil that surrounds data science, explaining: the top misconceptions executives have about data; the pillars of a successful data strategy; and the advanced psychographics that are making data more accurate than ever.