The Augmented World Expo (AWE) Expo Europe conference, held at the MOC Exhibition Center in Munich on October 17-18, 2019 was an intense assemblage of leading enterprise solutions experts from some of Europe’s most prominent industrial companies, from Deutsche Telekom to Alstom and Siemens. A strong showing from the Finnish VR/AR scene – including Varjo, Glue, Dispelix, and Immersal – and a diverse showing of German industrial XR solutions proved that Northern Europe is well-positioned to lead innovation in the XR space in the new decade.
I chaired Day 2 of the Enterprise Track, on Friday, October 18th, and had an incredibly strong line-up of presenters. All but one showed up; Citrix’s Christian Reilly (who was slated to lead off the afternoon sessions with a talk entitled ‘Future of Work: The Next Technological Revolution’) was a no-show, but I managed to conduct a one-on-one stand-up chat with one of his competitors – Matt Copping, director of AR/VR at VMware. Dirk Hartmann, from Siemens, did not show, but his colleague, Theodoros Papadopoulos, presented solo. Daniel Seidl, from Innoactive, showed a QR code on his presentation, and got more than 20 leads in one minute. Megan Lubaszka, from Gensler, had a packed house, as did Nestle’s Richard Hess, and the last presentation of day, from heavyweight Alstom, saw presenter Aurelie Perruchon swamped with audience members pitching her after the track’s sessions ended.
Presenters included:
- Panagiotis-Alexandros Bokaris, L’Oreal: Video-projected Augmented Reality in the Beauty Industry
- Jana Gerl, Vuframe GmbH, Virtual & Augmented Business: How to Discover and Leverage Immersive Data You Already Onw
- Richard Hess, Nestle, Scaling XR at Nestle
- Daniel Seidl, Innovative: Challenges and Best Practices in Adopting and Scaling VR Training in Enterprise
- Barbara Schiavi, VINCI Construction France: Use Case: Construction Use Cases for AR and VR
- Megan Lubaszka, Gensler: AR, VR, AI and the Future of Spatial Computing
- Mattias Johansson, Tetra Pak: Automation Today and in Tetra Pak’s Factory of the Future
- Theodoros Papadopoulos, Siemens AG: Design Concept in VR – Democratizing Simulation World
- Gary Smith, Dwr Cymru Welsh Water: MR in Industry – Risk Reduction or Risk Generation
- Eletheria Kouri, ABI Research: An Accurate ROI Story: Identifying Impactful Variables in AR/VR Implementations
- Aurelie Perruchon, Alstom: AR/VR Use Cassetin Alstom
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Chris Pfaff, chairing the Enterprise Track on Day 2 of the Augmented World Expo (AWE) Europe, in Munich, October 18, 2019
Chris Pfaff, chair of Day 2 of the Enterprise Track, at the standee for Augmented World Expo (AWE) Europe, in Munich, October 18, 2019
Richard Hess, from Nestle, discusses XR use cases for the brand
Megan Lubaszka, from Gensler, discusses the future of spatial computing
Daniel Seidl, from Innoactive, discusses VR training for the enterprise
Chris Pfaff and Panagiotis-Alexandros Bokaris, from L’Oreal, at the start of Day 2 of the AWE Europe Enterprise Track, October 18, 2019
Chris Pfaff and Philip Wogart, executive director, DACH, at the VR/AR Association (VRARA), at a VRARA dinner on October 17, 2019
Chris Pfaff and Wade Tinney, chief product officer of Patched Reality, on Day 2 of AWE Europe, October 18, 2019
Chris Pfaff, Brian Kane, from Magic Leap, and Leif Arne Petersen, CEO/founder of HOLOGATE, at the Hologate headquarters, October 18, 2019
The winners of the AWE Europe Awards, onstage at the closing awards ceremony, October 18, 2019
