Chris Pfaff moderated the Streaming Media Connect virtual panel – ‘From Small Things: How Niche Services Can Find Mainstream Success’ – on Thursday, February 17, 2022, a discussion on the growth in niche OTT services, with the followingexpert group of panelists:
- Igor Oreper, vice president, solutions, Bitmovin
- Paul Erickson, Director of Research, Parks Associates
- DeShuna Spencer, CEO/founder, Kweli
- Marc DiLorenzo, CEO/founder, 2GTHR
- Ajit Thakur, CEO, aha
- Damian Pelliccione, CEO/co-founder,Revry
You can watch the full panel on ‘From Small Things: How Niche Services Can Find Mainstream Success’ at:
ABOUT ‘FROM SMALL THINGS: HOW NICHE SERVICES CAN FIND MAINSTREAM SUCCESS’
Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes.
