Chris Pfaff moderated the virtual panel ‘Targeting, Measuring, and Scaling Connected TV Advertising’ on February 20, 2024 for Streaming Media Connect, the virtual conference series produced by Streaming Media Magazine.

Discussion of CTV’s rapid growth centered around the recent Walmart acquisition of Vizio. Joining Chris were panelists Aneessa Steilen, VP, Media & Distribution Marketing, Vevo; Jack Mollins, SVP, Advertising Sales, Atmosphere.TV; Jennifer Monson, VP, Ad Sales, Fubo; Tim Ware, Senior Vice President of Programmatic Sales and Revenue, Sales, Crackle Connex, and Mark Loughney, Senior Consultant, Hub Entertainment Research.

The full panel can be viewed at:

Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

• Kumar Subramanian, CEO,MediaMelon
• Jessica Masters, director of East Coast sales,Roku
• Aulden Kaye, director of advertising partnerships,Philo
• Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:

ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon

TVOT Live!, the First Virtual TV of Tomorrow Show, was held September 8-10 through the Socio platform, and featured a cavalcade of great sessions. As always, TVOT founder Tracy Swedlow managed to draw even more of a global audience thanks to the virtual platform.

Chris Pfaff moderated the ‘Blockchain and TV,’ session on Thursday, September 10th, at 10:00 am EST (and on demand), which examined how blockchain is being used in TV advertising, video encoding and distribution, and in social TV payments.

Alongside Pfaff on the panel were:

• Adam Helfgott, CEO, MadHive

• Jason Manningham, CEO, Blockgraph

• Melanie Mohr, CEO, womprotocol.io & yeay.com

• Halsey Minor, CEO, Live Planet/Strategic Technology Partner, VideoCoin

You can view the session at:

https://app.socio.events/NzIyOQ/Agenda/83788/Session/304777

Tracy Swedlow, founder of TVOT, welcomes the virtual audience to TVOT Live!

Promo screen for the ‘Blockchain and TV’ panel at TVOT Live!

Jason Manningham, from Blockgraph (upper left); Adam Helfgott, from Madhive (upper right); Melanie Mohr, from WOM Protocol (lower left), and Halsey Minor, from VideoCoin (lower right) on the ‘Blockchain and TV’ panel

Jason Manningham discusses Blockgraph’s work in the TV space

Melanie Mohr, from WOM Protocol, discusses her global view of the blockchain market for media creators

Chris Pfaff (upper left) guides the discussion on the ‘Blockchain and TV’ panel at the first TVOT Live! virtual TV of Tomorrow Show event