Chris Pfaff Tech Media develops and delivers meaningful creative campaigns that enhance market visibility for technology and new media ventures.
Strategic Marketing
- campaign development, including creative concept generation and execution
- budget analysis and implementation
- industry opportunity assessment
- creative theme development
- advertising/promotion analysis and execution
- marketing collateral and documentation creation
Media and Social Media Production/Distribution
- media element analysis (audio, video, image)
- media production: vendor assessment and executive production
- strategic element execution: video; audio; web; mobile development
- social media audit
- social media campaign development
Message Development
- competitive analysis
- brand and story analysis
- message creation
- message positioning
Speaker Training
- story development
- speaker “voice” analysis
- presentational aesthetics development
- speechwriting
Analyst Relations
- development of analyst strategy
- creation of analyst briefing packages
- maintenance of analyst relationships
- leveraging analyst remarks to key press and investor audiences
Public Relations
- strategic campaign development and execution
- media relationship development and management
- press release creation and distribution
- media database development
- bylined article development
- customer case study development
- awards submission
- speaker bureau development
- trade show support
- press conference production
- media tour development and execution
- product review programs
- global media outreach
- proactive media pitching
- press relationship management
