Project Type: Marketing and Public Relations
Location: Finland/U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution
Executive Summary
CPTM met with Senseg executives to assess early-stage marketing for the company’s then-prototype next-generation haptic technology.
Assessment
CPTM assessed opportunities in the market, and crafted an industry assessment and editorial audit of the haptic space.
Brand Messaging
CPTM created key brand messages and positioning for Senseg’s PR launch, leveraging the “feelscreen” concept.
Execution
CPTM leveraged the post-Thanksgiving holiday period in the U.S., coinciding with Senseg’s inclusion in the Time Magazine “100 Best Inventions of 2011” issue, for major interviews with CNET, KRON-TV, and other outlets, resulting in massive exposure, leading into CES 2012. The follow-on coverage created further buzz, including lead coverage in a major AP story on haptics.
