Project Type: Marketing and Public Relations
Location: France/U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution
Executive Summary
CPTM worked with long-time client Paul Amsellem to create the brand positioning for Mobile Network Group, the first dual-listed French-U.S. mobile marketing firm of its kind.
Market Positioning
CPTM worked on identifying the core brand ingredients for Mobile Network Group, leveraging CEO Paul Amsellem’s leadership in the global mobile marketing industry.
Brand Perception & Messaging
CPTM identified and determined key attributes and signature identifiers used to define the brand message.
Marketing
CPTM created a global outreach program with mobile industry analysts and media, yielding high visibility. The Mobile Network Group brand was sustained through leadership campaigns with Paul Amsellem, leveraging his visionary comments about the “Facebook Phone” years before the product was rumored. The resulting visibility created increased awareness and deal-flow for Mobile Network Group.
