Project Type: Marketing and Public Relations/Business Development
Location: U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution
Executive Summary
CPTM worked with Kodak New Ventures executives to craft an assessment of early-market opportunities for the company’s 3D stereoscopic imaging system.
Assessment
CPTM developed a market plan that sourced ideal early-stage OEM and product development partners in the government/military, aerospace, entertainment, and imaging spaces.
Business Development
CPTM created partnerships with PC and gaming OEMs and military/government contractors who sought access to Kodak’s patented technology, as well as linkages to other business units, including film-scanning and health imaging. CPTM made introductions to leading Hollywood post-production and production houses, from ModernVideo Film to RealD, and leveraged Kodak’s then-recent acquisition of Laser Pacific for customized technology demonstrations.
Marketing
CPTM crafted a marketing strategy that leveraged Kodak’s partnership with Nvidia to position the company’s 3D stereoscopic system as a next-generation system for 3D content delivery.
