Chris Pfaff produced and moderated the ‘Producing in XR: How to Navigate Challenges’ panel at the VR AR Association‘s VR AR Global Summit Online North America, on Friday, June 4, 2021, with three of the leading producers in the VR/AR space, including: Voyelle Acker, from Small Creative; Tupac Martir, from SATORE STUDIO, and Michael Owen, from MediaCombo.

You can watch the full panel at: https://www.youtube.com/watch?v=wlWUMPIBNWY

The group discussed how VR/AR producers are having to overcome challenges regarding on-set production, approval in VR app stores, and navigation of evolving mobile AR technologies to deliver compelling stories for audiences that are more distanced than ever.

Voyelle Acker, from Small Creative

Voyelle shows off recent work

Michael Owen, from MediaCombo

Michael Owen shows off the Morgan Library AR tour

Tupac Martir, from Satore Studio

Tupac Martir shows off recent work