Chris Pfaff moderated an expert session – ‘Removing the Friction of Content Discovery on CTV’ – at the (virtual) Streaming Media Connect conference, on November 14, 2024, with the following panelists:

Chris Rodriguez, CCO – Revry

Monica Williams, SVP, Digital Products & Operations, Content Distribution – NBCUniversal

Gatsby Frimpong, Co-Founder & CEO – Gatsby TV

Katrina Kowalski, SVP, International Content Programming and Acquisitions – Pluto TV

The premise of the session was that today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than viewers are willing to wait. FAST channels have the power to redefine content discoverability by using data to serve customers the content they want to watch and help them find new content based on prior viewing habits. FAST platforms have a vast amount of data available to them, but only a small amount of it is being used to its full potential. Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This session looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.

You can watch the full session at: