A grotty day in Times Square could not keep the TV of Tomorrow Show NYC 2024 from electrifying the CTV industry.
Three views of the ‘Monetizing Connected TV’ panel leading off the event.
The ‘Monetizing Connected TV’ panel, hanging in the Stones dressing room (signed Stones’ tour posters adorn the room) at the Hard Rock, with (left to right): Jennifer Monson, fubo; Chris Pfaff, Chris Pfaff Tech Media LLC; Mark Lee, LG Electronics; David Apostolico, QVC/HSN+; Fred Godfrey, Origin, and Dallas Lawrence, Telly.
Chris Pfaff moderated the ‘Monetizing Connected TV’ panel at the TV of Tomorrow Show NYC 2024 event on Thursday, November 21st, from 9:10-9:50 am at the Hard Rock Cafe Theater, at 1501 Broadway, in Times Square. This marked the first TVOT NYC event since 2019, which made for a rather exceptional edition of the always sold-out show. And, to top it all off, November 21st was World Television Day! What perfect synchronicity!
Joining Pfaff on the session were all-star panel of experts in the CTV space, including Dallas Lawrence, CSO, Telly; David Apostolico, chief distribution officer, QVC/HSN+; Fred Godfrey, CEO, Origin; Jennifer Monson, VP, Sales, Fubo, and Mark Lee, head of North American content business development, LG Electronics.
With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shoppable TV/tcommerce, data generation, granular targeting, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And, as CTV and FAST inventory grow, how will CTV advertising and commerce opportunities evolve and mature?
Panelists include:
• Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
• Dallas Lawrence, CSO, Telly
• David Apostolico, Chief Distribution Officer, QVC/HSN+
• Fred Godfrey, CEO, Origin
• Jennifer Monson, VP of Sales, Fubo
• Mark Lee, Head of North American Content Business Development, LG Electronics
