The first Streaming Media East event held in New York City in person since 2019, at the east-side Intercontinental Barclay Hotel, wrapped up on Wednesday, May 22, 2024 with a bang. Chris Pfaff moderated the after-lunch blockbuster session ‘Modern Measurement: Who Counts Now? Data, Identity & the Privacy Economy’ with an all-star group that featured Paul Kontonis from Revry; Brittany Slattery from OpenAP; Jenny Wall from VideoAmp; Jesse Redniss from Qonsent; Ian Ivins from The Trade Desk, and Dan Rosenfeld from DIRECTV.

The panel, held the week after the upfront and IAB Newfronts, spoke to the reliance on data targeting with ever-increasing focus on brand safety. As Jenny Wall said during the session, “the revolution is here, and we are ready to live in a multi currency world.”

The discussion ranged from FAST and AVOD channels to privacy by design and unique identifiers. You can can watch the entire session at: https://www.youtube.com/watch?v=u2xjmoeQJNs&list=PLcSb1s2U3uyBqjvMsNGwDigLwpiw9S05N

Also, see Tyler Nesler’s excellent piece at StreamingMedia.com that explores the topics and conversation during the session at:

https://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Multicurrency-Personalization-and-Consumer-Privacy-in-the-CTV-Ecosystem-165138.aspx

Jesse Redness (third from left) discusses collaboration and aggregation (“collab-gregation”).