Project Type: Marketing and Public Relations/Business Development

Location: U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution

Executive Summary

CPTM met with Mediaguide executives, prior to its spin-off from ASCAP, to assess market opportunities for the company’s network-based audio fingerprinting solution.

Assessment

CPTM assessed the industry’s fingerprinting schemes, and determined that Mediaguide, as a strategic venture of leading performing rights organization ASCAP, was the first network-based identification scheme of its kind.

Marketing

CPTM created brand positioning and messaging that leveraged early-stage customers, including YES Networks, for a launch in advance of the NAB Radio Show. Major industry and business publicity accelerated conversations with broadcasters and publishers.

Business Development

CPTM leveraged Mediaguide’s launch to create in-roads for the company in the broadcast, music, advertising, and technology industries.

Project Type: Marketing and Public Relations

Location: Finland/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution

Executive Summary

CPTM met with On2 Technologies executives to craft a brand positioning strategy that would address the company’s legacy video streaming technology and its recently-acquired mobile IC development company, Hantro Ltd.

Brand Positioning

CPTM crafted brand messaging that elevated On2’s story beyond traditional desktop streaming into mobile video, creating a true multi-platform positioning for the company.

Marketing

CPTM crafted a long-term marketing and public relations plan that yielded strong global results for the company, and positioned its Hantro division as a leading provider of mobile video solutions. CPTM capitalized on the company’s future vision of bandwidth-saving, high-resolution HD video streaming software, and leveraged the “big video, small files” message to convey a unique solution for large-scale video outlets. The company was sold to Google in 2010.

Project Type: Marketing and Public Relations

Location: Finland/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution

Executive Summary

CPTM met with Senseg executives to assess early-stage marketing for the company’s then-prototype next-generation haptic technology.

Assessment

CPTM assessed opportunities in the market, and crafted an industry assessment and editorial audit of the haptic space.

Brand Messaging

CPTM created key brand messages and positioning for Senseg’s PR launch, leveraging the “feelscreen” concept.

Execution

CPTM leveraged the post-Thanksgiving holiday period in the U.S., coinciding with Senseg’s inclusion in the Time Magazine “100 Best Inventions of 2011” issue, for major interviews with CNET, KRON-TV, and other outlets, resulting in massive exposure, leading into CES 2012. The follow-on coverage created further buzz, including lead coverage in a major AP story on haptics.

Project Type: Marketing and Public Relations/Business Development

Location: Finland/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution

Executive Summary

CPTM worked with Ixonos executives to assess market opportunities for Ixonos’ U.S. market entry, with a strong focus on the media & entertainment industry. CPTM created a go-to-market plan, leveraging Ixonos’ emerging design business, that centered on the company’s leading mobile positions with carriers, developers, and manufacturers.

Assessment

CPTM developed brand positioning that capitalized on Ixonos’ strong Nokia relationship, and the company’s broad global footprint, for Ixonos’ U.S. launch. As the company’s design team grew, and it acquired a headquarters in San Francisco, market opportunities expanded to creative multi-platform product design and development.

Business Development

CPTM crafted a strategy that addressed Ixonos opportunities with app developers, specialty mobile device development, and creative technology partnerships. CPTM created in-roads with leading studios (Sony Pictures; Warner Bros.); music labels (Universal Music Group; EMI), and publishers (Hearst) and later expanded the Ixonos brand to design-centric opportunities with large-scale broadcast vendors (Ericsson) and TV networks (NBC).

Marketing

CPTM developed a marketing campaign that positioned Ixonos as a leading mobile UX design firm with innovative 2^nd-screen concepts, creating opportunities with industry organizations in the media industry, and extending the company’s opportunities with U.S. media brands.

Project Type: Marketing and Public Relations/Business Development

Location: U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution

Executive Summary

CPTM met with the company executives to determine the go-to-market strategy for the company and help reposition the company from being a standalone software developer/licensor to that of a full-service production company.

Market Positioning

CPTM helped identify core brand ingredients and assets for face2face animation, as the first 3D face-and-body animation production company in the industry.

Business Development

CPTM leveraged face2face animation’s technology and design expertise to deliver visibility with the production and post-production industries, as well as the mobile content, advertising, and videogame industries. CPTM set up deals with HBO Studio Productions and THQ, as well as CBS, and partnerships with Kaydara, which created strong awareness for the face2face animation capabilities. CPTM also helped define the company’s move into original content production, further heightening the company’s multi-platform animation capabilities.

Marketing

CPTM created an aggressive marketing and public relations program that leveraged the company’s relaunch as a production studio, while maintaining its high-end technology development status. CPTM created broad-based consumer, business, and trade media publicity that helped solidify the company’s overall leadership in an emerging field and led to a joint venture and, ultimately, the company’s acquisition by VectorMAX in 2006.

Project Type: Marketing and Public Relations

Location: France/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution

Executive Summary

CPTM worked with long-time client Paul Amsellem to create the brand positioning for Mobile Network Group, the first dual-listed French-U.S. mobile marketing firm of its kind.

Market Positioning

CPTM worked on identifying the core brand ingredients for Mobile Network Group, leveraging CEO Paul Amsellem’s leadership in the global mobile marketing industry.

Brand Perception & Messaging

CPTM identified and determined key attributes and signature identifiers used to define the brand message.

Marketing

CPTM created a global outreach program with mobile industry analysts and media, yielding high visibility. The Mobile Network Group brand was sustained through leadership campaigns with Paul Amsellem, leveraging his visionary comments about the “Facebook Phone” years before the product was rumored. The resulting visibility created increased awareness and deal-flow for Mobile Network Group.

Project Type: Marketing and Public Relations/Business Development

Location: Finland/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution

Executive Summary

CPTM met with MultiTouch Ltd. in early 2010 to develop a market positioning strategy that would assess the overall value of the company’s high-resolution LCD multitouch displays.

Market Positioning

CPTM developed a U.S. market launch plan, which included a week-long series of New York customer demonstrations, as well as a demo and presentation at the Cross Media NYC 2010 summit at the Scholastic Theatre. MultiTouch was exposed to key members of the New York media and entertainment industry, and created strong impressions.

Business Development

CPTM executed an influencer plan that introduced MultiTouch to key decision-makers in the fashion, retail, videoconferencing, government, and special-venue production markets.

Brand Perception & Messaging

CPTM identified core brand values and signature attributes, as well as differentiating technology, to define the brand message.

Marketing

CPTM leveraged key brand ingredients of the MultiTouch story to deliver high-value visibility for speaking engagements, special events, and media coverage. Aggressive trade-show marketing created further visibility, linking MultiTouch product introductions on a global basis. CPTM capitalized on the MultiTouch “Finntrepreneur^TM” story; the company’s technology transfer; the ingenuity of the company’s customer deployments; and various groundbreaking innovations, including the industry’s first Twitter Wall, at CES 2011.