Project Type: Marketing and Public Relations/Business Development

Location: U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution

Executive Summary

CPTM worked with Kodak New Ventures executives to craft an assessment of early-market opportunities for the company’s 3D stereoscopic imaging system.

Assessment

CPTM developed a market plan that sourced ideal early-stage OEM and product development partners in the government/military, aerospace, entertainment, and imaging spaces.

Business Development

CPTM created partnerships with PC and gaming OEMs and military/government contractors who sought access to Kodak’s patented technology, as well as linkages to other business units, including film-scanning and health imaging. CPTM made introductions to leading Hollywood post-production and production houses, from ModernVideo Film to RealD, and leveraged Kodak’s then-recent acquisition of Laser Pacific for customized technology demonstrations.

Marketing

CPTM crafted a marketing strategy that leveraged Kodak’s partnership with Nvidia to position the company’s 3D stereoscopic system as a next-generation system for 3D content delivery.

Project Type: Marketing and Public Relations

Location: Norway/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution

Executive Summary

CPTM met with Thumbplay executives just after the company had spun out of Telenor. CPTM assessed that Thumbplay should be positioned as the first U.S. pure-play direct-to-consumer mobile content company.

Marketing

CPTM crafted brand messaging for Thumbplay that strongly positioned the company as a leading technology and media partner for brands seeking content distribution on mobile devices. Strong, consistent results in the consumer, business, and trade media enabled introductions to media firms in the early stage of mobile distribution strategies.