Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:
- Kumar Subramanian, CEO,MediaMelon
- Jessica Masters, director of East Coast sales,Roku
- Aulden Kaye, director of advertising partnerships,Philo
- Tal Chalozin, CTO/co-founder, Innovid
You can watch the full panel at:
ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’
OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.
Jessica Masters, Roku
Tal Chalozin, Innovier
Alden Kaye, Philo
Kumar Subramanian, MediaMelon
