Project Type: Marketing and Public Relations/Business Development
Location: U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution
Executive Summary
CPTM met with the company executives to determine the go-to-market strategy for the company and help reposition the company from being a standalone software developer/licensor to that of a full-service production company.
Market Positioning
CPTM helped identify core brand ingredients and assets for face2face animation, as the first 3D face-and-body animation production company in the industry.
Business Development
CPTM leveraged face2face animation’s technology and design expertise to deliver visibility with the production and post-production industries, as well as the mobile content, advertising, and videogame industries. CPTM set up deals with HBO Studio Productions and THQ, as well as CBS, and partnerships with Kaydara, which created strong awareness for the face2face animation capabilities. CPTM also helped define the company’s move into original content production, further heightening the company’s multi-platform animation capabilities.
Marketing
CPTM created an aggressive marketing and public relations program that leveraged the company’s relaunch as a production studio, while maintaining its high-end technology development status. CPTM created broad-based consumer, business, and trade media publicity that helped solidify the company’s overall leadership in an emerging field and led to a joint venture and, ultimately, the company’s acquisition by VectorMAX in 2006.
